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Monzo Wrapped prompts outpouring of shame and anger

Monzo Wrapped prompts outpouring of shame and anger

Monzo's end-of-year Wrapped campaign informing customers of how they've spent their money this year has prompted an outpouring of hand-wringing shame and anger on social media.

Much like Spotify's annual wrapped report on music downloads, Monzo is sending users a jaunty visualisation of just where they've been spending their money this year, with customers jumping on Twitter to share their annual reports.

Many weren’t happy being hailed as big spenders at the likes of Greggs, Deliveroo, Wetherspoons, and KFC. Others expressed anger at being reminded of rising prices during a cost of living crisis and essential outlay being spent on expensive public transport and exorbitant rent hikes.

Comments: (2)

A Finextra member
A Finextra member 19 December, 2023, 07:11Be the first to give this comment the thumbs up 0 likes Common learning in banking that Monzo now exoeriences. Regular people do not want to know what they spent on. Only people working for the big audit firms aporeciate it, and their soulmates wokring as product developers in challenger banks!
Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 19 December, 2023, 11:04Be the first to give this comment the thumbs up 0 likes

Monzo finds out the hard way what failed PFMs and MoMMAs have known all along: J6P doesn't want to be told that they've busted their budgets, let alone on what category. 

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