Fidelity Bank’s partnership with Spiral will redefine its digital banking experience by turning everyday purchases into local impact and introducing an innovative online Giving Center.

By integrating Spiral’s Everyday Impact™, Fidelity Bank’s consumers and businesses will be empowered to round up their everyday purchases to support their favorite causes, directly benefiting their Community Partners. In addition, Fidelity Bank’s new Giving Center will enable customers to easily donate to their preferred charities directly from their online bank accounts. Through this innovative Giving Center, customers will be able to create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.

“We are excited to enrich our customers’ digital experiences, offering fun and impactful ways for them to contribute to their local communities and make a big difference,” stated Madison Burris, Director of Community Partners at Fidelity Bank. “With Spiral, we are not just assisting our customers in supporting causes they care about; we are also empowering our Community Partners to drive more digital donations and create awareness for their important missions.”

By integrating with Spiral, Fidelity Bank will drive awareness and donations to local nonprofits directly from its customer base and create positive change in its local community through fundraising campaigns, donation matching, and community events.

“Fidelity Bank has been supporting and providing banking services for hundreds of charitable organizations. By highlighting local nonprofits through everyday banking, they can elevate the efforts of their charitable missions, raise more contributions, and attract new donors,” said Shawn Melamed, CEO and Co-founder of Spiral. “We look forward to helping more financial institutions amplify their community impact, increase digital engagement, and grow deposits from socially conscious consumers and businesses.”